August 20, 2015
SHOWCARE EVENT SOLUTIONS SELECTED TO CONTINUE AS HIGH POINT MARKET’S PREFFERED REGISTRATION AND LEAD RETRIEVAL PROVIDER
Washington, D.C. – Showcare Event Solutions is pleased to announce it will continue as the favored registration and exhibitor lead retrieval provider for the High Point Market, the largest furnishings industry trade show in the world, renewing its services agreement from fall 2016 through spring 2019.
The High Point Market boasts 11.5 Million square feet of show space, 75 000 attendees and more than 2000 exhibiting companies each Spring and Fall. High Point continues to be the premier Market in the home furnishings sector and is continuing to grow with positive buying behavior from its attendees. Tammy Nagem, Chief Operating Officer for the High Point Market explains “We renewed our contract with Showcare because we felt they were the registration vendor best positioned to help us move to the next level with our Market. They understand our landscape and continue to come to the table with us to create solutions to our unique challenges. Their people are their greatest asset and we want to be aligned with a company that values putting the right people in the right roles for the right reasons.”
A big challenge in delivering ‘mega events’ such as the High Point Market is the effective use of data in enhancing marketing strategies. “As trends emerge, we want to address the challenges in a cost-effective and productive fashion. In terms of our exhibitors and attendees, we want to give them everything they need to be successful in their business. Lead retrieval solutions and easy user interfaces throughout the registration process is key” notes COO, Tammy Nagem.
Through the course of the relationship, High Point and Showcare together have developed key lead retrieval solutions increasing capture efficiency and providing some of the most reliable lead management solutions in the events industry. “Building a solution to specifically meet exhibitor needs while listening to and understanding their objectives in capturing data helps enormously in making this event successful” said Nella Rishworth, Showcare’s Managing Director of Exhibitor Services. “High Point’s exhibitors have given us more insight by vocalizing their needs, and our other events and clients benefit as a result.” Showcare has provided the High Point Market Authority with its expertise for their Fall and Spring markets since 2010 and has helped increased lead retrieval orders from exhibiting companies by 67%.
About Showcare Event Solutions
Showcare Event Solutions specializes in event registration, housing, lead retrieval, mobile apps and CEU tracking within a fully integrated platform. Founded in 1982, Showcare has been a technology leader within the industry and excels in providing the most innovative solutions for the events industry.
W: www.showcare.com // E: firstname.lastname@example.org // T: 1-800-255-0522 // Twitter: @showcare
About High Point Market
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt.
W: www.highpointmarket.org // T: 1-800-874-6492 // Twitter: @HPMarketNews