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For Immediate Release

The ASI Shows Sign Multi-Year, Multi-Event Contract with Showcare.

7/16/2009

Marketing and media leader for the advertising specialty industry, the Advertising Specialty Institute, and leading event data solutions provider, Showcare Event Management Inc., have signed a 3-year registration and lead management services agreement...

Markham, ON – Marketing and media leader for the advertising specialty industry, the Advertising Specialty Institute, and leading event data solutions provider, Showcare Event Management Inc., have signed a 3-year registration and lead management services agreement covering the five annual ASI Shows held in Las Vegas, New York, Chicago, Orlando and Dallas. The new contract runs from January 2010 through December 2012.

“This agreement is a huge win for Showcare,” says Kristian Lavereau, Showcare VP, Business Development. “ASI continually looks to provide their customers greater experiences and value at each of their events and we strive to deliver solutions that exceed their expectations. The length of this contract demonstrates the success of our past efforts with the ASI Shows.”

Mickee Chai, Director of Information Services at the ASI Show, says, “We’ve been working with Showcare since 2002 and we’ve developed a strong partnership with unique processes that work for our events. Before signing such a comprehensive, long-term agreement, we needed to make sure that we were working with a partner who understood our needs and could meet our sometimes tough demands. Showcare has proven to be such a partner.”

Showcare will provide all of the advance and onsite registration services and technology solutions in order to successfully manage the registration activities for each ASI attendee and exhibitor at the five annual ASI events. Additionally, Showcare will work with the roughly 3000 exhibiting companies annually to provide lead management solutions to allow exhibitors to capture, qualify and measure sales leads using Showcare’s ShowLead system.

About ASI

Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.

About ASI Show

The ASI Show was created for ASI member distributors and suppliers and attracts more than 30,000 attendees annually. Offering a full education conference, networking opportunities and a manageable one-floor layout, the ASI Show provides a complete tradeshow experience. The ASI Show has experienced growing attendance since its inception in 1998, and hosts shows in five major cities (Orlando, Dallas, Las Vegas, New York and Chicago). In January 2006, ASI Show launched the Advantages Roadshow, a traveling show visiting over 70 top cities throughout the country. In addition, the Stitches Roadshow brings embroidery professionals together with suppliers and is being conducted in six cities this year. Visit www.asishow.com.

About Showcare Event Management Inc:

Showcare is a leading full service provider of integrated event data solutions including customized registration, lead retrieval, housing and identification card management. With more than 25 years experience we have worked with some of the most recognizable event organizers in North America. Our dedicated staff takes a personal approach with each client to fully understand the business goals and deliver a solution that holds true to our mission of making event planning easier, exhibiting more rewarding and attending more productive. To learn more about showcare visit www.showcare.com.

Contact:
Marketing Dept.
tel: 905.968.3096
email: info@showcare.com