For 40+ years, associations have trusted us with their most important events
The first thing to know about Showcare: we’re the event management and technology partner built exclusively for associations and professional societies. A team yours will know by name.
- 40 + Years serving associations
- 5,000 + Events delivered
- 500,000 + Registrants per year
- 20 + years Long-term partnerships
The people who will run your events
The most important thing about Showcare isn’t the technology. It’s the people who’ve spent decades building it and running your events. Clients tell us the same thing: Showcare becomes an extension of our team. Here are some of the people they’re talking about.
Head of Product
Builds the registration, housing and integration technology around how association teams actually work.
Registration and Operations Team Lead
Leads registration operations for clients running 500+ events a year, from 10,000-person annual meetings to weekly webinars.
Senior Registration Manager
Runs medical and healthcare events of up to 10,000 attendees. The bigger the show, the calmer he gets.
Senior Registration Manager
Leads registration for education, scientific, and trade associations, from 1,500-person conferences to shows topping 10,000 attendees.
Registration Coordinator
The technical go-to onsite. After 26 years, there is not much he has not already fixed at least once.
Registration Coordinator
Has run registration for every event format associations hold, with her deepest experience in education and scientific meetings.
Our WHY
“To care wholeheartedly so that together, we never stop growing.”
This is the motivation that pulls our Showcarians out of bed each morning, and we’re passionate about sharing it with our clients. A desire to help one another grow is at our team’s core.
What this means for you
Care is easy to claim, so we prove it instead. Your account lead stays with your event year over year, so knowledge compounds. When a client tells us their conference was “the most flawless we have had in my 7 years,” that is our WHY doing its job.
Our HOWs
Our HOWs are the behaviours we live each day to make our WHY real. It is how we bring it to life that makes Showcare different.
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Be there for one another
We embrace a collaborative mindset and are always there to support one another. If your project manager is on a plane, someone who knows your event answers anyway.
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Help others evolve
Be generous with others and contribute to their growth. We share what we know with our clients: playbooks, benchmarks and straight answers.
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Be adaptable and resilient
We stay open minded and adjust our path to get past obstacles. Something always changes onsite, and we have run 5,000+ events, so the contingency plan exists before the problem does.
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Bring your best, always
We apply our best skills and effort to everything we do. Flawless execution is the standard, not the stretch goal.
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Be authentic
We encourage everyone to share their own perspective. That means straight answers on the budget, the timeline and in the room. If something is at risk, you hear it from us first.
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Do what’s right
We are honest, we act with integrity, and we treat people fairly. You always know who owns what, and no issue is too small to escalate.
From Laser Registration to Showcare: four decades, one focus
Our roots go back to 1982. The best known of them is Laser Registration, founded in Montreal, which grew into one of North America’s largest event registration and housing providers, built to take the operational weight off event teams.
In 2010, everything united under one name: Showcare. Same people, same obsession with getting the details right, a broader partnership. Four decades in, we have delivered more than 5,000 events. In an industry where vendors come and go, we are still here.
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1982
Our story begins in Canada
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1989
Laser Registration opens in Montreal
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2010
Everything unites under one name: Showcare
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Today
5,000+ events delivered, teams across North America, built exclusively for associations
Trusted with high-stakes events
“The most flawless we have had in my 7 years… they became an extension of our team.”
Frequently asked questions about Showcare
Showcare is an event management and technology partner built for associations and professional societies. Founded in 1982 as Laser Registration, the company provides registration, housing, onsite event management, sponsorship sales, and event marketing, and has delivered more than 5,000 events.
More than 40 years. Showcare was founded in 1982 as Laser Registration and unified under the Showcare name in 2010. We build long-term partnerships, with many clients working with us for over a decade, and some for more than 20 years.
Associations and nonprofits of every kind: medical and healthcare, science and engineering, education, government and public, energy and utilities, and trade and professional. We know the use cases and language of each, from CE tracking to abstract deadlines, and we support every event format, from annual meetings with thousands of attendees to monthly webinars.
Yes. Most clients come to us from another vendor. A named transition lead stays accountable from kickoff through your first event, covering data migration and integrations along the way. References from associations who made the switch are available.
Showcare’s team works remotely across North America, supporting events across the continent and internationally. Wherever your meeting is, we’re onsite when it matters.
