Sponsorship and exhibition sales and management

Drive new revenue and long-lasting impact

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Sponsorship and exhibition sales and management

Trusted by leading associations

Sponsors and exhibitors feel valued, invested, and excited to return.

Showcare helps associations boost non-dues revenue by managing every part of the sponsor and exhibitor journey.
Learn more on how we help associations

How we are working together

  • Revenue growth through strategic change

    We help you grow sponsorship revenue by evolving what’s not working and building on what does.
    • Increase deal size by aligning sponsor value with attendees' and members' insights.
    • Embrace change to unlock new revenue opportunities and multi-year commitments.
    • Develop and optimize assets through experience design, asset valuation, and activation strategies.

  • Retention built on trust, partnership, and results

    Sponsors stay when they see value and feel understood. We deliver both.
    • Align sponsorships with each partner’s goals, adapting as their needs evolve.
    • Prove value with transparent, data-driven ROI.
    • Strengthen relationships through trust, responsiveness, and a shared commitment to success.

  • The right sponsors and exposure, powered by data

    We use data to connect with sponsors who truly fit and elevate your event’s impact and provide them the right exposure year long.
    • Match the right sponsors with your audience through deep insights.
    • Explore new opportunities guided by data, not guesswork.
    • Personalized outreach to create meaningful, lasting sponsor connections.
These three uniques make Showcare the ideal partner for organizations looking to build sustainable, high-impact sponsorship programs that foster long-term growth and engagement.

What Showcare’s Exhibitor Management Covers

Generating significant growth in sponsorship revenue​

We manage the full sales cycle to grow your sponsorship, exhibit, and media revenue. From attracting net new sponsors and developing strong, year-round relationships to building compelling prospectuses and running targeted outreach campaigns, we help your association boost retention, secure multi-year renewals, and increase visibility through B2B growth marketing.
Explore our branded exhibitor registration

Developing a sponsorship model with high-value opportunities for value exchange​

We help you design a sponsorship model tailored to your audience, identifying high-value opportunities like activations, thought leadership placements, and VIP engagement. From strategy and asset creation to packaging, pricing, training, and support, we build a program that delivers lasting value for your sponsors and your team.
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Optimizing operational ​success​

We manage the entire fulfillment process – from setup to execution – ensuring sponsors receive exactly what was promised. Our approach includes centralized sponsor communication, deadline tracking, standardized processes, ROI reporting, and relationship management that drives renewal and long-term activation.

Gain a clear, comprehensive view of your sponsorship program’s performance.

Our Sponsorship Health Audit uncovers where your program performs well, where gaps exist, and where growth opportunities lie. We assess your strategy, processes, offerings, and sponsor experience and then deliver a clear roadmap to improve outcomes, drive retention, and boost sponsorship ROI.

What our clients are saying

  • Working with Showcare as our sponsorship sales specialist has been nothing short of extraordinary. Their innovative and unique approaches to securing sponsorships have not only driven results but have also elevated the way we communicate the value of participating in our conference to sponsors. Showcare’s dedication and attention to detail feel like true white-glove service-ensuring every interaction is seamless and impactful for all parties. What’s even more remarkable is how they’ve become an extension of our team, allowing me to focus on enhancing the attendee experience and driving conference impact, all without a second thought about sponsorship sales. Showcare handles it all with precision, professionalism, and a personal touch that’s rare to find. 1O out of 10-I couldn’t ask for a better partner in this process!
    Diane E. Kovatz, CAE, CMP
    CEO
    International Society for Computational Biology (ISCB)
    Diane E. Kovatz, CAE, CMP
  • Showcare has consistently provided our organization with high caliber digital, multi-channel marketing support that has contributed to the growth of our annual conference. Their service is top-notch. I especially appreciate how Showcare comes to us with all sorts of new ideas, actively driving the marketing campaign to new heights.
    Anita Wiler – CMP
    Senior Director of Education and Meetings
    The Obesity Society (TOS)
    Anita Wiler - CMP

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Sponsorship and exhibitor success is association’s event success

When sponsors and exhibitors are supported, your entire event thrives. With Showcare, you’ll reduce your workload, impress your partners, and unlock new revenue without adding complexity.

Talk to our experts

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Showcare Sponsorship & Exhibition FAQs

Showcare provides full-cycle sponsorship and exhibition services, including program design, prospecting and outreach, asset valuation, sales management, and fulfillment. We help associations create compelling sponsorship assets and convert opportunities into long-term revenue.

By aligning sponsor and exhibitor offerings with audience insights, optimizing asset value, and executing targeted outreach campaigns, Showcare helps maximize deal size, improve retention, and build multi-year commitments—all contributing to sustainable non-dues revenue growth.

Yes. Showcare’s expertise covers both sponsorship sales and exhibitor management. That includes identifying the right partners, creating value-based packages, managing logistics, and tracking performance so both exhibitors and sponsors receive clarity, value, and a seamless experience.

Success is measured through metrics such as number of sponsor/exhibitor deals closed, renewal rate, average deal value, alignment with sponsor goals, and demonstrated ROI or engagement post-activation. Showcare combines data-driven insights and transparent reporting to show the impact of each program.

Associations partner with Showcare because we bring decades of experience in the association space, combined with a data-driven and growth-focused mindset. We act as an extension of your team to build value-based sponsorship programs that elevate your event’s reputation, strengthen sponsor loyalty, and accelerate revenue.