Monetization strategies: How to turn your events into revenue-generating activities

Virtual and hybrid events provide us with a wealth of monetization opportunities if we think outside the box. Go beyond sponsorship ads—there are so many possibilities!

What should you charge for on-demand access to event content?

Learning and connection shouldn’t stop when the event officially closes. On-demand content keeps the engagement going and availability to this content has value. Discover different ways of offering this worthwhile information to your attendees post event!

Inspiration for the year ahead: our key takeaways from PCMA Convening Leaders 2021

PCMA Convening Leaders 2021 started the year off strong. Discover the themes and messages that we will carry forward into the new year.

Plan your 2021 virtual events for the next normal

With a new year (and a vaccine) ahead of us, we need to ensure we maintain engagement and connection with our participants. In order to do so, we must keep planning virtual events!

The perfect content recipe for your event: buffet vs. tapas

Events can be planned in an “all-you-can-eat buffet” or “tapas” style. Discover how designing with both ideas in mind leads to more engaging and appetizing programs!

Slinky event design: keep the connection going

Our "next normal” and event lifecycle should be thought of as an ongoing event Slinky! Learn how we can measure, collect, and connect all the "dots” and best use them as part of our event design strategy and marketing.